Principles of Good Logo Design

1. A logo must be simple - A simple logo design allows for easy recognition and allows the logo to be versatile and memorable. Good logos feature something unexpected or unique without being overdrawn.

2. A logo must be memorable - Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.

3. A logo must be timeless - An effective logo should be timeless—that is, it will stand the test of time. Will the logo still be effective in 10, 20, 50 years?

4. A logo must be versatile - An effective logo should be able to work across a variety of mediums and applications. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo must work in just one colour too.

5. A logo must be appropriate - How you position the logo should be appropriate for its intended purpose. For example, if you are designing a a logo for children’s toys store, it would be appropriate to use a childish font & color scheme. This would not be so appropriate for a law firm.

Posted by / Creative Director
design, logo, timeless, simple,
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