December 6, 2011
The Perfect Gift
While this time of year is noted for the merriment of the holidays and extra time off (thank you!) around the agency, it’s also considered planning season—marketing planning season.
We love this time of year, not only for the joy of the holidays but also for the opportunity to work with our clients on preparing strategies for the next 12 months. And as a results-driven agency, a solid marketing strategy is like that perfectly wrapped gift sitting under the tree.
To ensure you have that perfectly wrapped “marketing plan” sitting under the tree this year, here are some things you should consider:
Look back at the past year. Determine the successes and non-successes (we don’t like the word failures) of your marketing plan. Are there objectives you’d like to replicate? Any that didn’t quite hit the mark, but will work with some tweaking?
Do your research. Look at what your competitors have done and what they are doing. Study your target market – has it changed? Should it change? Are there new trends in your market? Study new communication trends.
Determine your goals and objectives for the next year. Have they changed from years past? Are there new goals based on market change? How are they measured? How is each objective implemented?
Last but definitely not least: Implement your plan and stick to it. From time to time you’ll need to review the progress of the plan, but make sure you give the plan enough time to work.
Wishing you a very merry holiday season!