May 9, 2011
We Love Omaha!
Earlier this month, Clark Creative Group and the Omaha Convention and Visitors Bureau (www.visitomaha.com) received a Platinum Pinnacle award from the Omaha Chapter of the American Marketing Association for the OCVB 2010 Leisure Tourism Marketing Campaign.
For the fifth year in a row, we worked with the OCVB to develop a marketing strategy to position Omaha as a tourism destination. The 13-week campaign included television, radio, print and online marketing in Kansas City and Des Moines—targeting women traveling with their families, their girlfriends and/or their spouse. The campaign was measured by website traffic and the number of visitors to Omaha from each target market.
The 2010 campaign was a big success! The OCVB exceeded their online goal by 30% and their visitor’s goal by 5%.
While we aren’t in the advertising business to win awards, it is nice to have our work recognized by our peers.
We love Omaha!