When Cox Communications asked us to create something different and entertaining for their digital television products, we joyfully wrung our creative hands together. The objective was to show how family members, of all ages, could use and enjoy Cox Digital TV.
Taking creative cues from the Golden Age of television and mixing it with the digital age, we brought to life an old fashioned, yet hip clan—somewhere between the Cleavers and the Jetsons—to become the Cox Family. With the success of the campaign, we should’ve spun off a sitcom and sold it to Hollywood.
