Marketing Strategy, Creative Development, Branding, Graphic Design, Web, Copywriting, Media strategy + placement, Video Production, Audio Production
Omaha home for boys (OHB)
To celebrate OHB’s 100-Year Anniversary, we gave them a full rebrand and logo, a new tagline — “Transform a Life, Strengthen a Community” — a new website and fresh videos. Then we launched a year-long media campaign to share inspiring stories and illustrate how this organization changes lives.
![OHB-Logos-10](https://clarkcreativegroup.com/wp-content/uploads/2021/03/OHB-Logos-10.png)
![OHB-Logos-11](https://clarkcreativegroup.com/wp-content/uploads/2021/03/OHB-Logos-11.png)
![OHB-Logos-05](https://clarkcreativegroup.com/wp-content/uploads/2021/03/OHB-Logos-05.png)
![OHB-Logos-03](https://clarkcreativegroup.com/wp-content/uploads/2021/03/OHB-Logos-03.png)
![OHB-Logos-07](https://clarkcreativegroup.com/wp-content/uploads/2021/03/OHB-Logos-07.png)
In the OHB logo the letters are affixed together to symbolize what they do: connect. Connecting a young man with higher education through a scholarship program, connecting a single mom with an interview outfit, or connecting a struggling family with mental health care.
Also seen in the OHB logo are the rungs of a ladder on the “B.” Again this is a symbolic element of their mission. When youth, young adults and families seek the guidance of OHB, they are typically at a point in their lives that is filled with numerous obstacles to success. OHB helps these individuals overcome their challenges to reach the next rung on their ladder.
![Omaha-Home-for_Boys_Identity_Brand-Guide copy Metro Credit Union billboard](https://clarkcreativegroup.com/wp-content/uploads/2021/03/Omaha-Home-for_Boys_Identity_Brand-Guide-copy.png)
OHB is a diverse and inclusive institution. We chose the color palette to match and exude this feeling. Non-binary and gender non-specific colors were selected to represent all individuals OHB serves.
color palette
![Omaha-Home-for-Boys_Identity_Stationery copy Metro Credit Union billboard](https://clarkcreativegroup.com/wp-content/uploads/2021/03/Omaha-Home-for-Boys_Identity_Stationery-copy.png)
![Omaha-Home-for-Boys_Print_Impact-Report](https://clarkcreativegroup.com/wp-content/uploads/2021/04/Omaha-Home-for-Boys_Print_Impact-Report.png)
the campaign
100 years of ohb
![OHB-monument-hero Metro Credit Union billboard](https://clarkcreativegroup.com/wp-content/uploads/2021/03/OHB-monument-hero-scaled.jpg)
![OHB-billboard Metro Credit Union billboard](https://clarkcreativegroup.com/wp-content/uploads/2021/03/OHB-billboard.jpg)
outdoor ads + photography
![Omaha-Home-for_Boys_Invitation-Package-Mockup copy Metro Credit Union billboard](https://clarkcreativegroup.com/wp-content/uploads/2021/03/Omaha-Home-for_Boys_Invitation-Package-Mockup-copy.png)
the website
gender neutral messaging
![OHB-web-responsive-design Metro Credit Union billboard](https://clarkcreativegroup.com/wp-content/uploads/2021/03/OHB-web-responsive-design.png)
responsive web design
events collateral
haulin’ bales
fun run
![OHB-Logos-12](https://clarkcreativegroup.com/wp-content/uploads/2021/03/OHB-Logos-12.png)
![OHB-Logos-13](https://clarkcreativegroup.com/wp-content/uploads/2021/03/OHB-Logos-13.png)
![OHB-Logos-14](https://clarkcreativegroup.com/wp-content/uploads/2021/03/OHB-Logos-14.png)
![Omaha-Home-for-Boys_Run_T-Shirt-Mockup Metro Credit Union billboard](https://clarkcreativegroup.com/wp-content/uploads/2021/03/Omaha-Home-for-Boys_Run_T-Shirt-Mockup-2.png)