Select Page

Marketing Strategy, Creative Development, Branding, Graphic Design, Web, Copywriting, Media strategy + placement, Video Production, Audio Production

Omaha home for boys (OHB)

To celebrate OHB’s 100-Year Anniversary, we gave them a full rebrand and logo, a new tagline — “Transform a Life, Strengthen a Community” — a new website and fresh videos. Then we launched a year-long media campaign to share inspiring stories and illustrate how this organization changes lives.

In the OHB logo the letters are affixed together to symbolize what they do: connect. Connecting a young man with higher education through a scholarship program, connecting a single mom with an interview outfit, or connecting a struggling family with mental health care.

Also seen in the OHB logo are the rungs of a ladder on the “B.” Again this is a symbolic element of their mission. When youth, young adults and families seek the guidance of OHB, they are typically at a point in their lives that is filled with numerous obstacles to success. OHB helps these individuals overcome their challenges to reach the next rung on their ladder.

Metro Credit Union billboard

OHB is a diverse and inclusive institution. We chose the color palette to match and exude this feeling. Non-binary and gender non-specific colors were selected to represent all individuals OHB serves.

color palette
Metro Credit Union billboard

the campaign

100 years of ohb

Metro Credit Union billboard
Metro Credit Union billboard
outdoor ads + photography
Metro Credit Union billboard

the website

gender neutral messaging

Metro Credit Union billboard
responsive web design

events collateral

haulin’ bales
fun run

Metro Credit Union billboard